Job Information
Under Armour, Inc. Sr. Lead, Category Marketing Mens Train in Amsterdam, Netherlands
Sr. Lead, Category Marketing Mens Train
Date: Jun 4, 2024
Location: Amsterdam, NL, 1076 CM
Company: Under Armour
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte_company=ua&_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d)
Purpose of Role
This position is responsible for protecting and amplifying the Under Armour authentic and powerful brand positioning. A compelling, differentiated and break-through consumer driven category strategy is essential as Under Armour continues its quest to become the premier Sport and Athletic Apparel, Footwear and Accessories Company in EMEA.
An exciting and dynamic role, the Sr. Lead is responsible for all marketing related activities within the Mens Train category. He or she will play the Quarterback role in orchestrating European marketing strategies and activation plans for the business. It is essential that he/she focuses on growing the brand and driving sales by delivering consumer-focused category initiatives and product launches that encompass footwear, apparel and accessories. He or she will take a leading role in managing Global & Regional marketing campaign and materials across all consumer touch-points needed for EMEA. He or she will ensure Under Armour products are powerfully placed in the market to connect with customers and drive sales.
He or she will work with global and in a variety of markets in EMEA (with a focus on UK & Spain & France) The position will report to the EMEA Director, Brand Marketing and Consumer Engagement.
He or she will be specifically measured against:
The ability to drive brand and category awareness through consistent category execution throughout Europe.
The effective integration of all the functions that directly and indirectly work on the category in Europe and Globally to deliver category experience to consumer
Your Impact
Own Category Voice & Positioning – Bring European market and consumer insights to the global team to inform the development of the global strategy.
Lead a cross-functional team with members of marketing, merchandising, Sales, DTC and other functional areas to execute positioning strategy, create European consumer focus and 3-year strategic plan for the category.
Category Strategic Marketing Direction - Own European brand management for the category and execute Global/Regional category marketing strategies and objectives in partnership with a cross-functional team. Cross functional team to include PR, media, digital/social media, sports marketing, retail marketing, events, creative, .com and retail.
Drive Go-To-Market Strategies – Develop and own all Marketing focused product and brand stories. Design and execute with the markets rolling 12-month marketing plan tied to business plan. Align internal parties across product, sales, sports marketing and other cross-functional partners.
Campaign Management- Write creative briefs, help manage the creative development timeline and process, manage brand budgets, direct partnering agencies (creative, production, media, retail etc) in campaign development process, protect & develop brand voice across all consumer touch-points.
Activation - Create architecture of "when & where the story is told" - execution of campaign asset. Set and manage communication objectives to deliver touchpoint strategy and plan. Partner with sports marketing on asset activation strategies.
Partner with Merchandising Team - Be partner with regional merchandising team to ensure delivery of relevant product style from a Brand Marketing standpoint. Have deep understanding of business objectives as well as key products and their USPs. Serve as the liaison between Product and Marketing assuring all Marketing touch points have the information they need to execute effectively.
E-Commerce, Retail & Wholesale support - Partner with UA.com and trade marketing to win in-store and online at both UA retail and wholesale doors on a global basis.
Partner with Sales Team - Assist merchandising and sales team in playbook and sales meeting presentations and major account presentations/sell-ins
Consumer and Business Analytics – Collaborate with internal and external partners to define the target consumer and develop metrics to evaluate our effectiveness in reaching that consumer. Use consumer insight and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance.
Qualifications
University degree in Marketing, Sports & Business or related field
Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience
Established relationships at all levels, inclusive of the leadership level, in the international marketing industry.
Prior experience working for an international company with a strong, premium brand and a distinct culture.
Proven record of leading cross-functional, highly complex full funnel marketing campaigns or similar initiatives
Prior experience in SpoMa and marketing in teamsports is a plus
Familiarity to go to market processes is preferred
Proven leadership skills in managing a strong, experienced and diverse team.
Experience conducting business and partnering with leadership and staff in multiple market
Proven global citizen through travel and diversity of experiences.
Fluent in English, ideally conversant in German/Spanish/Other language
Workplace Location
Location: This individual must reside within commuting distance from ourAmsterdam office.
Return to Work Designation: 2days week in-office, the remainder of work week remote.
Relocation
- No relocation provided
Benefits & Perks
Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
Under Armour Merchandise Discounts
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
38 hour working week
Hybrid work, a minimum of 2 days in the office
28 days holiday
Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
Human Performance Institute (Gym) on site
Local Language course when moving from abroad
Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.