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Under Armour, Inc. Sr. Manager, Field Experience in Olympia, Washington

Sr. Manager, Field Experience

Date: Dec 22, 2021

Location: Remote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

In 2019, we launched our Field-X marketing program which is focused on placing consumer centric passionate marketing speciailist in key cities across our region. Each FieldX specialist acts as the quarterback for Under Armour Marketing in their city. This team represents our brand in its entirety to our consumers, brand partners and retail partners. Each teammate we hire for this team exudes true passion for our brand, our customers, our athletes and the products that fuel our brand.

The Field Experience (Field-X) team is a part of our larger America’s Marketing team and covers the Americas region of North America and Latam. This team is focused on supporting all channels (DTC/wholesale) and all categories in region with a foundation of three team pillars:

Product and Brand Education: Performing enhanced brand and product education sessions in store, at gyms, at events etc.

Consumer Insights: Collecting consumer insights and identifying consumer patterns for our Hq partners acting as a voice of the field and the consumer

Activating the Community: Activating your community through meaningful hyper local partnerships and the execution of a multitude of Grassroots events

The FieldX Senior Manager will lead this team of passionate brand, product and marketing experts. It is mandatory that this person obsess over the core consumer: The Focused Performer, to continue to evolve where we meet them and how we holistically serve their needs. This person must also display servant leadership and actively find ways to grow their team and develop their skills necessary for a long future within the brand.

Essential Duties & Responsibilities

  • Responsible for developing and executing high impact regional field marketing plans that drive our regions key channel and category goals

  • This role will report to the Sr. Director, DTC Channel and Experiential Marketing, working closely with regional channel and category marketing teams to deliver campaigns and initiatives that drive results and expands our local footprint

  • Lead the creation and execution of a Field Marketing plan coming out of each seasonal go-to-market session focused on educating consumers and retail teammates on tier 1 products, and brand campaigns, gathering seasonal insights and competitive patterning and community activations.

  • Be the face of the team and work across the organization to strengthen cross functional relationships and identify new opportunities to expand on the 3 Field-X pillars: Education, Insights and Activation

  • Develop actionable goals annually for the Field-X team to show impact to the business and brand that ladder directly up to the organizational goals.

  • Manage Field-X budget and program performance to ensure the achievement of business KPI’s while staying within budget

  • Own the ideation and execution of new and improved tools to support the Field-X specialists in market to perform their job responsibilities and report impact in a more streamlined fashion.

  • Lead the team through prioritization of multiple large initiatives at once to support the needs of the multiple teams that FieldX supports and represents in the field.

  • Lead a team of 16+ Direct reports

  • Own strategic development of talent pipeline from Retail to Field-X to further corporate roles

  • Develop a field expansion strategy supported by data and impact of covered vs non-covered markets

  • Research market trends, the retail landscape, and competitive products

Qualifications (Knowledge, Skills & Abilities)

  • To perform the job successfully, an individual should demonstrate the following competencies:

  • Team building and leadership – Able to develop others, drive consistent planning and execution through others, coach.

  • Consumer Orientation - Able to think consumer-first, distill insights and drive relevant strategies that drive preference and loyalty for UA

  • Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations

  • Collaboration: Influence others, effectively address challenges and lead and motivate a team of peers to solutions

  • Business Acumen – Agile decision-making, entrepreneurial nature, ability to formulate a strong POV and adjust plans strategically in a changing environment.

  • High Initiative- Able to create and drive plans independently. High level of curiosity and inventive thinking to differentiate our Brand

What do you need?

  • GET IT DONE, DONE, DONE – ACCOUNTABILITY Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required. Goes the extra mile to get the work done and meet commitments made to others.

  • FIND A BETTER WAY – CREATIVITY & INNOVATION Seeks to improve upon the status quo by proactively creating new, unique solutions to make UA better. Asks challenging, open-ended questions to inspire innovative thinking in other Teammates.

  • WIN TOGETHER – COLLABORATION Demonstrates reliability, working openly with cross-functional Teammates. Takes the lead, whether in an individual contributor or manager role. Builds working relationships with others, seeking out and encouraging the exchange of constructive feedback.

  • THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globally. Adapts behavior to the local culture to demonstrate respect and gain trust.

  • MAP THE FUTURE – STRATEGIC VISIONING Applies understanding of internal and external challenges to contribute to the team's vision for the future. Asks questions to confirm how team priorities support UA's overall vision.

  • BUILD A GREAT TEAM – BUILDING TALENT Seeks opportunities to develop self and other Teammates. Gives timely, specific feedback on performance, tasks, goals, and developmental needs. Motivates Teammates by sharing team objectives that highlight opportunities and the impact of their work. Identifies and selects talent to meet business needs.

  • MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.

Education And / Or Experience

What have you accomplished already?

  • Bachelor’s degree

  • 7-10 years direct work experience in a marketing role.

  • Must have strong retail business acumen

  • Experience leading multiple direct reports and growing a team.

  • Experience in working both independently and in a team-oriented, collaborative environment

  • Deep understanding of the customer experience

  • Experience in an event management and/or event execution capacity

  • Ability to effectively prioritize and execute tasks in a high-pressure environment

Other Requirements


  • Must be flexible to work extended hours if needed to support field-X team initiatives, including evenings and some weekends

  • Travel approximately 30% of the year


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .