Under Armour, Inc. Lead, E-Commerce Customer Conversion in Panama City, Panama
Panama City, Panama
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Lead, Ecommerce Customer Conversion – LATAM
Reports to:Senior Manager, Ecommerce - LATAM
What do I need to do to convert as many customers as possible that land in our website?
The E-commerce Customer Conversion teammate is a key player of the LATAM regional e-comm team, accountable for ensuring that the traffic brought by acquisition channels is converting in the website through excellent navigation & site merchandising, following brand guidelines and standards, while keeping a commercial mindset to achieve financial targets.
Essential Duties and Responsibilities
Responsible for driving customer conversion across all LATAM websites by developing strategies that resonates with the customer journey.
Accountable for planning, developing and executing, on time in full, all brand and commercial campaigns according to sitemap calendar.
Responsible for liaising with marketing teams to brief in Brand imagery and copy needs for on-site banners, grid page headers, digital experiences, and any other creative material that will appear on the storefront.
Owns on-site merchandising & product categorization including navigation menus, home page and gender landing pages, grid pages including SIGs, DIGs, header & footer, etc., as well as all marketing elements across the online store to provide a premium consumer experience.
Responsible of monitoring, improving and optimizing KPIs such as: Conversion Rate, AOV, UPT, Bounce Rate, Add to Cart Rate, etc.
Accountable for creating, configuring & testing site promotions including PDP callouts and all needed content updates to make sure there is a frictionless consumer experience.
Leads site improvements business cases, influencing global & local teams until final testing and deployment of approved initiatives.
Act as a team player with other Ecommerce counterparts, following suggestions and recommendations from acquisition, retention, operations & analytics teammates.
Technical Attributes of Ideal Candidate:include but are not limited to the following:
3-5 years’ experience, in Ecommerce channel driving conversion.
Familiarity with Ecommerce platforms (SFCC preferred).
Fluent in Spanish, English. Portuguese is a plus.
Experience working with multiple regions is a plus.
Behavioral Attributes of Ideal Candidate:
Inspired Leadership. Articulates a compelling vision and the roadmap to success; adept at aligning and empowering a diverse set of teammates and stakeholders
Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues; highly effective in a matrix environment
Humble & Hungry. Confidence without arrogance; driven to continually “up their game" regardless of prior successes
Unparalleled Integrity. In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
Action Oriented. "Can do" and "does do" attitude; authentically engaged with people and situations
Accountable. Commits to stretch goals and delivers; holds self and team to highest performance standards
“Gets” Under Armour. Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.